Blog 2

 The three advertisments had three different audiences and it was very distinguishable. The first ad was the Budweiser ad, this ad was targeting mainly adults in their twenties. They had a great campaign that showed a bunch of celebrations, from the moon landing to prohibition being over, that showed adults getting out and partying, as well as going to bars and having fun. The second ad, was for life cereal. This ad targeted parents who were looking for a very nutritious cereal that their kids still liked. You could tell it was targeting parents when the end of the ad said that they don't have to know that its nutritious, only you do. The third ad was the Nike ad, this one was targeting mainly young athletes, trying to get them to achieve their dreams and wear nike clothes, like all their favorite athletes. It was targeting the kids because of they see their favorite athlete wearing something, they to will want to wear it. It is important for us to know our audience in order to hit the mark when we are writing. We can use context and different phrases if you are targeting different ages or types of people. So in order to use the right words and phrases we have to target the right audience. 

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